What is it with having kids that makes you think and feel deeply about the world and the future? AJ and I were talking about where googoo&gaga was headed -- because, at a certain time, we felt there was just too much fashion brands breathing in the same space. Then we went back to why we created the brand (remember our launch story?) and thought there was so much more we can do for children. Yes, we are design-centered, but we are, likewise, very child-centered. And now that we have also grown as parents and have a revamped set of life goals and parenting principles, we want the brand to reflect the same. The world is ever-changing (technology, health, intelligence, etc) but the child (who grows up to be a person for and of the world one day) is constant. We focus on the child and help build him up -- through design, and through what we support about the child.